5
Languages
50k+
Hotel listings
35%
Traffic lift
4
Months
背景
An OTA expanding internationally needed massive hotel and destination content in multiple languages plus a support KB for 24/7 multilingual service.
成果
Multilingual destination pages organic traffic up 35%; higher first-contact resolution
サービス内容：
Content translationSupport scriptsSEO copy
対応言語：
ChineseEnglishThaiSpanishFrench
プロジェクトの課題
Volume
Hundreds of thousands of variable-length hotel descriptions.
SEO localization
Per-locale destination keywords.
UGC quality
User content cleaned before translation.
Support scripts
Professional tone for refunds and complaints.
アプローチ
品質、コンプライアンス、納期のバランスを取った段階的納品。
01
Scenario & audience
Content types, target users and channels.
02
Terminology & tone
Industry glossary and style guide.
03
TEP
Specialist linguists plus review; native polish when needed.
04
Delivery & iteration
Ongoing updates per campaign or term cadence.
成果物
Hotel description library Destination guides Booking flow copy Support KB
Project highlights
✈️
OTA scale
MTPE plus human edit efficiency.
🔍
Travel SEO
Per-locale keyword research.
💬
Support scripts
Scenario-based multilingual scripts.
🌏
Regional fit
SEA vs. Europe usage differences.