Consumer App Global 12-Language Launch
Localized iOS/Android UI, push notifications, store listings and privacy policies for a health app across major store regions.
Background
A health-tech app expanding globally from China needed 12-language UI, store ASO, privacy compliance copy and push notifications—with GDPR and regional requirements.
Outcomes
Simultaneous listing in 12 App Store and Google Play regions; 4.6+ rating
Services:
Languages:
Project challenges
Character limits
Different iOS vs. Android control limits.
ASO keywords
Per-locale keyword research.
Privacy compliance
Policies and permission copy per region.
Coordinated launch
12 regions on same marketing date.
Our approach
Phased delivery balancing quality, compliance and timeline.
Product & market alignment
Feature modules, target languages and release cadence.
Glossary & strings
UI terms, do-not-translate lists and length rules.
Translation + LQA
Contextual translation and staging or in-product LQA.
Continuous l10n
Incremental pipeline tied to CI/CD or CMS.
Deliverables
Project highlights
Dual-platform LQA
iOS/Android device testing.
ASO localization
Per-locale keywords and descriptions.
Privacy compliance
GDPR and regional phrasing.
Coordinated launch
12-region simultaneous release.
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