Food & Beverage · 2 months

Food Label & Menu Multilingual Localization

Localized ingredient lists, nutrition panels, allergen statements and menus for a F&B brand—aligned with target-market labeling rules.

Result Packaging cleared first-pass in target markets; faster menu launches
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  • ISO 17100 quality standards
  • Professional review workflow
  • Multilingual project management
Food Label & Menu Multilingual Localization Anonymized case
Languages
4
SKU labels
120+
First-pass clearance
1
Months
2

Background

Industry: Food & Beverage Timeline: 2 months Languages: Chinese, English, Japanese, French Services: Label translation, Menu localization, Claims review, etc.

The client serves cross-border consumers, finance, legal or public-facing scenarios where trust and compliant messaging drive conversion and risk control. “Food Label & Menu Multilingual Localization” must preserve brand voice while adapting to local search, legal wording and user expectations.

A F&B chain expanding overseas stores and packaged goods needed multilingual ingredient, nutrition and allergen copy—plus menus that fit local dining culture and labeling law.

Linguist assigned industry linguists, reviewers and a dedicated PM. Scope included Label translation, Menu localization, Claims review, etc.. Within 2 months, we delivered and QA’d 4 languages—achieving: Packaging cleared first-pass in target markets; faster menu launches

Project challenges

  • Allergen rules

    Mandatory disclosure lists differ by market.

  • Nutrition units

    kcal/kJ and serving statements must stay consistent.

  • Menu tone

    Dish-name transcreation must order well and stay on-brand.

  • Pack layout

    Tight multilingual packs and type-size limits.

Our approach

Phased delivery balancing quality, compliance and timeline.

  1. 01

    Context & audience

    Content types, target users and delivery channels.

  2. 02

    Glossary & tone

    Vertical glossary and tone-of-voice guide.

  3. 03

    TEP & native polish

    Specialist linguists plus review and native polish as needed.

  4. 04

    Delivery & drops

    Ongoing updates aligned with campaigns or terms.

Deliverables

  • Label copy pack
  • Allergen matrix
  • Multilingual menus
  • Pack review log

Project highlights

  • F&B compliance

    Allergen and nutrition aligned to markets.

  • Menu transcreation

    Orderable, natural dish names.

  • Pack fit

    Tight multilingual layout control.

  • Unified terms

    Ingredients and store scripts share one glossary.

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