Fashion & Luxury · Seasonal retainer

Fashion Lookbook & Seasonal Campaign Transcreation

Localized seasonal lookbooks, PDPs and social ads for a contemporary fashion brand—locked material/size terms with region-fit tone.

Result Synchronized multi-market drops; ad CTR beat MT baseline
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  • ISO 17100 quality standards
  • Professional review workflow
  • Multilingual project management
Fashion Lookbook & Seasonal Campaign Transcreation Anonymized case
Languages
4
Seasonal lines
2
SKU copy sets
80+
Engagement
Retainer

Background

Industry: Fashion & Luxury Timeline: Seasonal retainer Languages: Chinese, English, French, Japanese Services: Lookbook transcreation, Product copy, Social ads, etc.

The client serves cross-border consumers, finance, legal or public-facing scenarios where trust and compliant messaging drive conversion and risk control. “Fashion Lookbook & Seasonal Campaign Transcreation” must preserve brand voice while adapting to local search, legal wording and user expectations.

A contemporary fashion brand releasing seasonal lookbooks and paid media across markets needed premium tone plus local size, material and offer-rule differences handled cleanly.

Linguist assigned industry linguists, reviewers and a dedicated PM. Scope included Lookbook transcreation, Product copy, Social ads, etc.. Within Seasonal retainer, we delivered and QA’d 4 languages—achieving: Synchronized multi-market drops; ad CTR beat MT baseline

Project challenges

  • Brand voice

    Luxury copy cannot sound machine-translated.

  • Size systems

    EU/US/Asia sizing statements easily collide.

  • Material terms

    Fabric and finish vocabulary must stay locked.

  • Season cadence

    Lookbook and paid assets deliver in parallel.

Our approach

Phased delivery balancing quality, compliance and timeline.

  1. 01

    Context & audience

    Content types, target users and delivery channels.

  2. 02

    Glossary & tone

    Vertical glossary and tone-of-voice guide.

  3. 03

    TEP & native polish

    Specialist linguists plus review and native polish as needed.

  4. 04

    Delivery & drops

    Ongoing updates aligned with campaigns or terms.

Deliverables

  • Lookbook copy
  • PDP glossary
  • Ad creative pack
  • Style guide

Project highlights

  • Fashion transcreation

    Native polish that keeps brand tone.

  • Size alignment

    Normalized multi-market size copy.

  • Material terms

    Fabric/finish vocabulary locked end-to-end.

  • Campaign cadence

    Lookbook and ads delivered together.

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