E-commerce · 3 months
Beauty Brand Multi-Market Listings & Ad Creative
Synchronized EN/JA/KO/ES PDPs, ingredient claims and sale ads for a cross-border beauty brand—with locked restricted claims.
- ISO 17100 quality standards
- Professional review workflow
- Multilingual project management
Anonymized case - Languages
- 5
- SKU lines
- 2k+
- Faster launches
- 40%
- Months
- 3
Background
The client serves cross-border consumers, finance, legal or public-facing scenarios where trust and compliant messaging drive conversion and risk control. “Beauty Brand Multi-Market Listings & Ad Creative” must preserve brand voice while adapting to local search, legal wording and user expectations.
A beauty brand expanding into Japan, Korea and LATAM needed unified ingredient terminology within platform length limits—and claims that pass each market’s advertising rules.
Linguist assigned industry linguists, reviewers and a dedicated PM. Scope included PDP localization, Ad transcreation, Claims review, etc.. Within 3 months, we delivered and QA’d 5 languages—achieving: New-SKU launch cycle shortened ~40%; fewer ad rejections
Project challenges
-
Ingredient terms
INCI vs. local common names need bidirectional mapping.
-
Claims compliance
Restricted wording and evidence differ by market.
-
Sale cadence
Launch and promo calendars compress delivery windows.
-
Ad creative
Banner and feed copy length is strict.
Our approach
Phased delivery balancing quality, compliance and timeline.
- 01
Context & audience
Content types, target users and delivery channels.
- 02
Glossary & tone
Vertical glossary and tone-of-voice guide.
- 03
TEP & native polish
Specialist linguists plus review and native polish as needed.
- 04
Delivery & drops
Ongoing updates aligned with campaigns or terms.
Deliverables
- Multilingual listing library
- Ingredient glossary
- Ad creative pack
- Restricted-claims list
Project highlights
-
Beauty compliance
Dual review on claims and restricted words.
-
Platform fit
Length and category attributes aligned.
-
Sale transcreation
Promo tone localized for conversion.
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Locked terms
Ingredients and brand terms consistent end-to-end.
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